Must My Aspiring Content Creator Pal Stop Exploiting People for Material?

One Side: One Friend's Perspective

Sometimes she films me while I’m eating. I’ll see myself on her Instagram – it’s like a jumpscare.

My best friend of a decade, Marielle, calls herself the “content queen”. It’s fun for a bit, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to record everything constantly. During meals out, her motto is, “The camera eats first,” and snaps pictures with the flash on, which makes me cringe. I don’t like it when strangers see her posing or filming – I experience secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an influencer yet, but Marielle is trying to be. She creates video blogs about living in our city, a day in her life, and her styling career. Her content is good, I’ll give her that, but I don’t want to be dragged into it. On occasion she films me while I’m eating, or just accompanying her. I’ll see myself on her feed afterwards, and it comes like a jumpscare: I’ll have bare-faced, making a strange expression or be captured mid-bite. It’s uncomfortable.

She also expects me to record her at inconvenient times. Often I’ll be talking to someone else, or we're simply hanging out in the street. I feel like our friendship has turned into me being her unpaid videographer. She could easily hire someone if she wanted professional shots. When I brought up my discomfort about the situation, she brushed it off. I've been invited to a couple of industry functions, which was nice, but that doesn’t make up for all the time and effort I spend helping her make content.

I’m grateful that Marielle has helped me with my design career, but I resist our connection to become just a ledger of exchanges. I don't believe she's insincere or dishonest, but sometimes I feel that if recording starts, we will begin acting in a way that presents a favorable image for her channel.

Her directive is, “Alright, smile for the camera!” and film me smiling with someone. It’s so silly. It's crucial her to recognize that our decade-long friendship still has limits. I enjoy being with her, but I also desire to experience it without being filmed, edited, or shared for an audience. I’m not a accessory for her online persona.

The Other Side: The Content Creator's View

I hope my friend to see that the content we produce together can get us an opportunity.

I am passionate about creating videos. It's more than a pastime; it’s part of who I am. Producing content and sharing my life online enables me to express myself and connect with people in novel forms.

I don’t see myself as a professional creator yet, but it's savvy to make money from your passions. I admire people on TikTok who pull off that aesthetic of casual, DIY content creation.

Content creation is my interpretation of living actively: noticing the details, posting them with an viewership that values the craft behind it. It's never my aim to make my friend uncomfortable. Taking her to professional gatherings was my way of offering access, giving her a opportunity to witness exclusive moments that could benefit her professional path too. That isn't leverage, it's simply being realistic.

I’d still take her to such functions even if she refused to assist me, but I desire her to see the benefits the work we create together can achieve: an opening. I know not everyone enjoys being filmed, but often spontaneity is what makes material genuine. Appearing on video from time to time is an inherent aspect of being my friend. I'd remove anything she requested, but she has never asked yet.

I don’t expect anybody to be my private filmmaker, but companions help each other in small ways. I thought filming a clip now and then would be enjoyable for her. Innovation flourishes in partnership, and having Beth around makes endeavors energetic and enjoyable. I don't compel her to participate in anything, and I’d never intentionally humiliate her. But filming together occasionally is part of how I record our shared experiences.

I cherish our friendship deeply and want to avoid making videos to drive a wedge between us. I’m willing to compromise: like requesting permission before filming, and avoiding shots that might make her uncomfortable.

This isn’t about power, it's regarding sharing my world while still respecting hers. Obviously content creation is not a replacement for genuine friendship: it's merely part of how I experience life and I desire her to be included in a way that’s agreeable for both of us.

The Jury: Public Sentiment

Should Marielle stop recording herself and Beth when they are socializing?

Nothing is more excruciating than having a friend point a camera at you. I understand that it's her passion, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. With the uncertain future of technology, human connections are the only thing we have – cherish them!
Liberty, 25

When pursuing something professionally, it's unfair to expect your friends for assistance every time, even if they have done it before. While she enjoys shooting, that doesn't imply everyone around her is willing material. She must to respect her friend's personal space.
Another reader, 26

Marielle might love producing videos and displaying her life publicly, but it isn't for everyone. It’s nice she has helped Beth’s career, but she must to hear what her friend desires.
A commenter, 27

It sounds like you care about each other, so hold on to that and ensure it’s the focus in your friendship. Foster some authentic memories, where genuine feelings are preserved, not digital scrapbooks. In fact, celebrities who seem to share their worlds actually have more privacy than it seems.
Sarah, 53

Marielle appears to be neither present nor authentic when she’s with Beth – she's on the job. Each appears confused as to what’s reasonable. The answer lies not in trying to alter one another, but in each setting defined limits around what is comfortable to them and seeing if there is an mutually agreeable middle ground.
A final view, 71

Your Turn to Be the Judge

In an online poll: has she been exploiting their friendship?

Juan Moore
Juan Moore

Arjun Patel is a seasoned technology consultant with over 15 years of experience in digital strategy and enterprise solutions across the UK and Europe.